The Schranner Concept®
Winning Negotiation Tactic #1: Storyline
A credible and emotional storyline is a must in difficult negotiations. It undeniably provides an underlying purpose for the entire negotiation process.
The Schranner Concept® promotes being proactive rather than reactive in negotiations and suggests dedicating time to storytelling during the preparation phase. It is essential to tell a true story – inaccurate information must not be part of the process.
Next Thursday: Winning Negotiation Tactic #2: Time pressure
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